Everyone has been to strategy meetings which fail to deliver the required output – or which deliver the boss’s output, but do not align his team behind it. This is at best a waste of time and money, and at worst a breeding ground for cynicism.
A good event, by contrast, generates action behind a vision, and alignment around those actions.
The difference is effective facilitation. Major events require managing: they need a process, and a facilitator dedicated to running the process. This liberates the boss to concentrate on content: on what must be done.
Justin has facilitated many strategy and other meetings - first as a member of a Board of Directors, then as an independent professional. He uses his broad commercial experience and personal intuition to question and challenge, and to guide the meeting to a successful conclusion.
He specialises in running wargames: strategic events which simulate conflict with the competition to deliver a new perspective on your own strategy – and so to improve your own plans.
Product Vice President, Unilever Asia